INDIANAPOLIS — Amazon’s Prime Big Deal Days kicks off early Tuesday morning, offering Prime members two days of deals ahead of the holiday shopping season.
The 48-hour sale officially begins at 3:01 a.m. ET Tuesday and runs through early Thursday morning for shoppers in the Eastern time zone.
Amazon says millions of deals will be available across more than 35 categories during the event, including electronics, home and kitchen products, beauty, fashion, toys and everyday essentials.
Early deals are already available ahead of the official start of the sale.
[SHOP AMAZON’S PRIME BIG DEAL DAYS]
Prime Big Deal Days begins at 12:01 a.m. PDT Tuesday, which is 3:01 a.m. ET.
The event runs through 11:59 p.m. PDT Wednesday, or 2:59 a.m. ET Thursday.
But shoppers may not want to check Amazon only once.
Amazon is rolling out limited-time “Today’s Big Deals” three times each day during the event. New drops are scheduled for:
The deals are available while supplies last.
Amazon has previewed some of the discounts shoppers can expect during Prime Big Deal Days.
Home and kitchen
Amazon says shoppers can expect savings of up to 40% on select kitchen appliances from brands including Ninja, Keurig and Crock-Pot.
Other announced offers include up to 35% off select cookware and bakeware from All-Clad, Cuisinart and Lodge.
Select Breville espresso machines are expected to be discounted by more than $500.
[SHOP AMAZON HOME AND KITCHEN DEALS]
Electronics and Amazon devices
Amazon’s own devices are traditionally a category to watch during its major sales, and some discounts began before Prime Big Deal Days.
Early offers include up to 45% off select Amazon devices and bundles and up to 70% off select Blink bundles.
Amazon says some of its limited-time deal drops during the event will also include major electronics discounts, including as much as $2,000 off a select Sony big-screen TV.
[SHOP AMAZON ELECTRONICS DEALS]
Toys and holiday gifts
Prime Big Deal Days comes less than three months before Christmas, making the event an opportunity for shoppers looking to get an early start on holiday shopping.
Amazon says shoppers can expect up to 40% off select sensory toys, including products from Play-Doh and Kinetic Sand, and up to 40% off select collectibles and toys from brands including Funko and Miniverse.
Select products from Hot Wheels, Barbie, Hasbro Gaming, LEGO and Magna-Tiles are also expected to be discounted.
Beauty
Beauty is another major category included in the sale.
Amazon says deals will include premium beauty brands such as Charlotte Tilbury and La Roche-Posay. Some limited-time drops are expected to include discounts of up to 50% on select K-beauty products.
Fall, Halloween and holiday items
Shoppers looking ahead to Halloween can also find discounts on costumes, candy, decorations and party supplies.
Amazon says some Halloween costumes and accessories will start at $5, while select candy will be available for less than $10.
The retailer is also highlighting fall home decor, entertaining products and early holiday gifts during the event.
[SHOP AMAZON’S FALL AND HOLIDAY DEALS]
Yes. Prime Big Deal Days deals are available to Amazon Prime members.
A standard Prime membership costs $14.99 per month or $139 per year. Eligible new members can sign up for a free 30-day trial.
Amazon also offers discounted memberships for eligible young adults, college students and qualifying government-assistance recipients.
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A sale label doesn’t necessarily mean shoppers should immediately click “buy.”
Amazon recommends checking a product’s price history before making a purchase. The retailer now offers a “Price History” feature on product pages that can show up to 365 days of pricing information.
Shoppers can also compare prices with other retailers, particularly on electronics, appliances and other big-ticket purchases.
Limited-time deals may sell out, but shoppers should consider whether they were already planning to purchase an item rather than buying something solely because it is discounted.
Prime Big Deal Days runs Tuesday and Wednesday, October 6-7, 2026.
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